consulting
Consulting for food service entrepreneurs.
Food Trucks - Coffee Shops - Restaurants - Cafés - Ice Cream - Shave Ice - Lemonade

Want to start a food service business? Intimidated by the overwhelming to-do list when trying to get going? Have the perfect idea but don't know where to begin? We can help you EVERY STEP OF THE WAY. With our help, we can get you open and generating revenue months ahead of schedule.
Topics we cover
Do you have questions about food service entrepreneurship or where to begin?
We offer a FREE 45 minute call which allows for the opportunity to discover what it's like to start a food based business. No topic is off limits. We have real life experience and are eager to help with topics such as the following:

Building a brand
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Defining your image
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Joining the community
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Dealing with competitors

Start up costs
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Permits and licensing
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Equipment and inventory
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Marketing

Time Commitment
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Realistic expectations
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Full time vs. part time
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Homework

Site Selection
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Location, location, location
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Lease negotiations
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Pitfalls to avoid

Working with your spouse
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Pitfalls
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Benefits
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Deciding if you should

Shop Build out
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Layout optimization
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Budgeting
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Future proofing

Equipment selection
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Picking correct equipment
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Electrical needs
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Suppliers & maintenance

pricing for profitability
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Calculating product cost
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Targeted profit margins
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Psychology of pricing

Ongoing finances
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Working with Banks (credit)
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Planning for surprises
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Inflation

Government and licensing
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Health Departments
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Working with cities
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Obtaining licensure

people management
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Hiring
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Retaining employees
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Helpful software

importance of a cpa
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Bookkeeping
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Taxes
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Financial organization

Menu Development
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Determining offerings
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Narrowing down options
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Creating uniqueness

Marketing & social media
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Importance of social media
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Old school marketing
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Community engagement

legal
(We do not offer legal advice)
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Finding an attorney
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Trademarks
CONSULTING
FREE 45 MINUTES - One on One
Before taking the first steps of opening a business, it's important to understand what it really takes to not only get going, but to position yourself for success. We offer one on one consulting by the hour which allows potential entrepreneurs the chance to pick the brain of real life experience. The first 45 minute call -- is completely free.
E-book
Our e-book is a resource for so many valuable topics when it comes to opening a café or food based business. Based on seven years of start-up experience, our e-book will prove to be worth its weight in gold. All relevant topics to starting a food based business are covered. Coming soon.

"Access to first hand knowledge and experience is one of life's greatest shortcuts."
Nick, Founder of Pezmu